Lead Follow-Up

Each year companies spend millions of dollars on programs to generate leads.

But what happens to the leads that are generated? Our program is developed to track leads generated by trade shows, direct mail, inbound calling, the internet, direct mail and ads in periodicals.

Too many times the leads end up on someone’s desk and nothing is done or if it is, they aren’t responded to in a timely manner.

We will contact the responder, determine their need(s) and send out the appropriate literature. This information will then be sent to the salesperson in that area.

This is not only a productive plan for recent replies, but also for previous replies from other advertising campaigns.